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Service

Ad Running & Optimization

Meta and Google campaigns built around who buys, reviewed daily, and optimised toward what converts.

What this is

Managed daily, not set and forgotten.

Most underperforming ad accounts are not badly targeted. They are unattended. Budget sits on a losing creative for three weeks because nobody checked. We build audiences around who actually buys, move spend toward what converts, and review the account daily.

Platforms

What we run

Meta Ads ManagerGoogle Ads
The process

How it works

  1. 1

    Account audit

    Where a campaign is already running, we begin by locating the leak, usually wrong placements, broken tracking, or creatives that have stopped working.

  2. 2

    Tracking first

    Conversion tracking is installed and verified before spend scales. Without it, optimisation is guesswork.

  3. 3

    Build and segment

    Several creatives across several audiences, giving the account something to learn from.

  4. 4

    Optimise

    Budget shifts toward what performs. Losing variants are cut rather than nursed.

  5. 5

    Report

    A monthly statement of what was spent, what it returned, and what changes next.

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