
48K → 700K+ followers off one challenge
Popular Electronics was dared to buy a retired Ethiopian artist a car, on the condition that their TikTok reached one million followers. We extended a three-day viral moment into a structured two-week campaign, threaded the brand's sales content through the attention, and reached the target inside a single week.
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Abrham GetanehCEO & Content Strategist
Sifen GetachewSocial Media Manager
Amanuel ZebenigusProduction Director
Kidanekal GetanehChief Strategy Officer
Yafet TafesseVideographer & Editor
Fasil AlemayehuGraphic Designer
Caleb WessleyCTO & Website Developer
Adiam TadeleProject Manager